How do you calculate audience reach and engagement?

Global Press uses Google Analytics to track reach and engagement on Global Press Journal.com and Sprout Social to track social media reach and engagement. Data from both sources are transparently published at globalpress.co/explore/audience quarterly. Global Press has republishing partnerships with dozens of global media partners around the world. Together, our online partners reach more than 100 million people. Since not all partners share their analytics, to calculate our reach through their platforms we use a conservative estimate — 0.1% of their monthly page views. Global Press also prioritizes engaging local audiences through offline partnerships, like print newspapers, local radio stations, NGOs, and academic partners. These partners don’t offer us online analytics, but do play a pivotal role in our ability to increase access to information for people who need it the most. For example, a Zimbabwean radio station that is the sole information source for mining communities doesn’t have sophisticated audience measurement tools. But we know if even one miner hears our story about the dangers of using mercury in gold mining, it’s worth it. Our stories also find their way into textbooks, medical journals and government agency reports. We’ll never know how many people read them there, but we know that by offering them for free republication we greatly increase the odds that our journalism can contribute to building a more equitable world.

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