What is a media market?

Global Press opens bureaus in four types of media markets (areas where people have access to certain media). They are: (i) Global News Deserts: Readers lack credible access to accurate information due to lack of news outlets; ongoing barriers to access, such as internet and electricity; and stereotypes perpetuated by parachute journalism. 40% of our bureaus are located in global news deserts. (ii) Saturated Markets: Readers lack credible access to accurate information due to an oversaturation of low-quality outlets that lack high standards for ethical, accurate news practices. 15% of our bureaus are located in saturated markets. (iii) Transitioning Markets: Readers lack credible access to accurate information due to recent transition into or out of political upheaval. Media systems lack high-quality standards and practices and therefore power and influence among citizens and policymakers. 30% of our bureaus are located in transitioning markets. (iv)Unfree/Authoritarian Markets: Readers lack credible access to accurate information due to government or other authoritarian forces that significantly limit press access and free expression. 15% of our bureaus are located in unfree or authoritarian markets.

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